Blog /Best instagram marketing Tips [ That Actually Work ]
Do you want to learn Instagram marketing?
Well, before I teach you and give you some Instagram marketing tips, I will first give you an overview on Instagram as it will help you.
Since its creation, it has become the ultimate platform for sharing photos.
The site has over 1.16 billion monthly active users. Daily users spend about 8 minutes on the app and 500 million per day access Stories.
The site also has a large number of influencers with a large number of followers. And with the right planning, you can become an influential brand too.
You need to post the right kind of content to stay relevant to current followers while also bringing in new ones.
But it can be hard to know what types of posts work best for growing your audience. That’s why I am going to teach you how to become an expert Instagram marketer.
How to market on instagram/ [best instagram markting tips]
Here are ten powerful Instagram marketing tips (that actually work) that you can use to milk the popular platform for what it’s worth.
1.Switch to a Business Profile as soon as possible [best instagram markting tips]
Before you start thinking about your Instagram marketing plan, make sure you have an Instagram Business account.
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It’s easy to convert your current profile to a business account.
Simply go to your Settings and click “Switch to Business Profile” to get started.
There are some obvious benefits to having a business profile.
For example, followers may click on your Contact button to contact you directly from your Instagram page, just as they do from your website.
A business profile allows you to create and publish Instagram ads without using Facebook’s advertising tools.
You can also access Instagram analytics tools called Insights, which provide statistics about the impressions and reach of your posts.
Once you’ve unlocked the free perks that come with a business profile, you need to start using them to track metrics and understand your audience.
2.Use Free instagram Marketing Tools [Best instagram markting tips]
Business profiles on Instagram are not at all different from Facebook business profiles.
Through Insights, you can view statistics like impressions, engagement data, and more.
You can also get an analysis of your followers’ demographics, including information on their age, gender, location and most active hours.
I Insights just aren’t generalized, either. You can get specific information about that week’s post showing you how many impressions you earned and what your top posts were in that time period.
These free tools are invaluable because you can use them to understand how users are interacting with your content. The more you know about how users are interacting with your posts, the better you can adjust your content to increase engagement. One category of posts that are almost always attention-grabbing are product teasers.
3. Post Product Teasers That Will (Gently) Urge People to Buy
What if you could sell more products just by posting product teasers on Instagram?
Well you can.
Instagram is a great place to advertise your products. And if you play your cards right, you won’t annoy users or scare them with ads. If you push too hard, the followers will fall like flies. But product teaser posts are an easy way to get your product talking and excitement going, without looking like you’re putting in too much effort.
Here are some posts Instagram page that don’t try to sell products directly, but offer a free app where users can shop all of the brand’s inventory
The brand is offering you a 70% discount by showing you pictures of some items that are available for purchase. And each post got thousands of likes, which is huge in the world of advertising.
Ads work because they are not pushy. They have been put back. They tease users with discounts and product images to download the app and make purchases. It works for almost any industry.
Starbucks teases its audience by announcing seasonal drinks with sharp pictures and without forcing people to buy them. I When you tease people about products they’re interested in, and you don’t prompt them to buy anything, they’ll be more likely to pull the trigger and actually buy something.
If not, they’ll at least engage with your post by liking, commenting on, or sharing it with a friend. So don’t be afraid to show off stuff by posting product photos. Just do it slowly. It also helps to create some sponsored ads.
4. Create Sponsored Ads
Instagram ads have become common on the platform. the best part? You can set ad budgets and control exactly how much you want to spend on them.
You can show only one sponsored ad or multiple ads with the carousel feature. It gives brands the ability to target their audience in a whole new way. Before sponsored posts, only users who followed your account could see your updates and photos.
Now, brands can promote their photos to someone who fits their target audience to expand their reach more than ever before. I For sponsored ads, use content that is engaging and also attracts the target demographic you want to put in front of the ad.
You can also convert existing posts into sponsored ads, so keep an eye on your top posts. You can then pass these high-performing posts to potential customers as sponsored ads.
Run multiple posts for different audiences at once for even more engagement. Keep in mind that there are many different forms of sponsored ads that you can post, such as:
Instagram Stories, sponsored or not, are another great way to connect with followers.
5. Use Instagram Stories
If you’re looking to generate leads, Instagram Stories is here to help.
Instagram Stories differ from regular Instagram posts because they come in a “slideshow” format.
They only last for 24 hours, but stories can be saved to any of your devices and reused later.
The feature is very similar to Snapchat Stories (and is even a direct competitor to it).
Instead of appearing in News Feed, Instagram Stories appear in a small area above it.
Once a user clicks on your picture at the top, a window will pop up where they can view your story.
The benefits of Instagram Stories for brands are truly endless. For starters, stories are displayed on top of follower timelines where users already watch daily. Brands can use stories to capture behind the scenes insider posts that may not be as “high-quality” as regular posts.
And you don’t have to worry about posting content that aligns with your brand or the “beauty” of your Instagram page when it comes to stories. Instagram also makes it easy to experiment with different types of content in the Stories feature, such as photos, short videos, rewind videos, live videos or boomerangs.
You can use tools like Canva and InVideo to create amazing images and videos for your stories. Boomerangs are GIF-like images that play on a loop.
You can also tag other accounts in Stories, which is great if you’re collaborating with another brand or influencer. Face filters, text or stickers make it easy to edit images or create fun, engaging scenes.
Each photo and video you add will play in the order you added it. The number of posts you can add to Stories at any given time is unlimited, and the feature is available to all businesses globally.
Stories are only available on the mobile Instagram app, and it is currently not possible to send Instagram Stories as a direct message. But since most Instagram users access the site through the smartphone app rather than the website, it’s not really a concern.
If you haven’t partnered with influencers who are already making a killing on Instagram, find some you’d like to work with and reach out to them.
6. Partner with influencers for a wider reach
If you want to reach potential customers on Instagram, the fastest way to do so is through influencers who have already built up a huge amount of audience. More and more people are buying services or products from the influencers they see in their feed. They trust him. If you partner with the right industry influencers, you can showcase your brand to those users.
The first step is to try and identify some influencers who have a relevant audience for your product or service. Here is an example of how Gravity Blanket used influencer Jesse Smiles on their Instagram page to promote their product.
The post has thousands of likes. I The brand sells weighted blankets for sleep and stress. His Instagram page has more than 79k followers.
But Jessie’s page has over 400,000 followers who will probably trust her recommendations. I This means that the brand exposed itself to thousands of potential customers (and new followers) through just one post.
If you throw aside the short-term profits and direct sales from an impressive campaign, there are even more long-term benefits. If you build relationships with each influencer, you will build lasting brand awareness with new audiences. And if you play your cards right, you could end up working with a top influencer to get millions of likes in the future, just like Coca-Cola did with this post by Selena Gomez.
Your existing customers may not be influential, but you can still collect user-submitted photos and use their posts to influence people to buy your products.
7.Collect User Submitted Photos
Wouldn’t it be great if there was a way to create great content for your Instagram page without any effort? is through user-submitted photos. You already have an engaged audience.
Whether it’s hundreds of people or thousands, you can leverage your audience to generate useful content for you. And your followers will probably enjoy user-generated content as much as they enjoy yours because it is authentic and unexpected.
Cosmetics brand MAC uses a lot of user-generated content that they promote on their Instagram pages to showcase products. Here is a picture posted by one of his users which he then added to his Instagram page.
Note how he used the hashtag #regram and tagged the user in the image.
You might be wondering exactly how you can get your users to create engaging content without being pushy. It’s actually quite simple. Your audience probably wants to grow their following just like you. Simply tell them you’ll tag them in your post.
If you choose to regram their picture, they’ll have an incentive to keep posting user-generated content on a consistent basis. This is a win-win for you and your customers. GoPro is notorious for this.
The brand chooses one #FeaturedPhotographer every week. I Brands (and their followers) treat it like a weekly contest. If you try something similar, you’ll probably be surprised how eager your followers will be to participate. Remember to choose the photos you want to post wisely.
It can be difficult, but try to remember these things when considering a winner: Does the photo fit in with the brand image you already have or are trying to create?
Or does it go against it? How big is the number of the person you want to share the picture with? Is the photo a good fit for your current audience and following? When you’re running a business, you have to make sure that everything you post is in line with your brand’s message (and audience).
On Instagram too. If someone shares a large number of user-created images, those followers will probably be interested in viewing your page as well. See how this user-submitted photo from Boosted Board aligns with the brand’s aesthetic. It is high-quality, intriguing and unique.
Choose images that successfully replicate the tone of your brand, such as this one.
That being said, try not to be too biased about the content you want to post. Mix it up and watch your follower count and engagement grow. It also helps to come up with some sort of branded hashtag that encourages Instagram users to be more interactive with your company.
8.Come Up With An Interactive Branded Hashtag
If you want to build instant engagement, interactive hashtags are a great way to achieve that. Red Bull has captured more than 299,612 posts featuring its tag, #itgivesyouwings.
customers can then use the tag to post user-generated content. It allows users to find all the posts related to your brand. This lets you easily search through images that you might consider reposting on your own page.
Creating a hashtag that your company (and other users) can discover is essentially free advertising. Every time someone posts a picture using the tag, they are exposing your company to their followers.
If you already have a popular brand slogan or phrase, consider making it your branded hashtag. Coca-Cola successfully accomplished this with its hashtag #ShareACoke. But no matter what you are posting, you need to post at the right time and avoid over-posting.
9. Post at the right time (and don’t post more)
Over-posting on Instagram is a surefire way to turn off your existing followers. If they see that your brand is on their news feed, they are probably going to unfollow you as quickly as possible. But you want to post consistently so that you stay in their News Feed regularly. One of the best ways to do this is to only post during busy days and hours when your followers are online. According to SimplyMard, Wednesday and Sunday are the worst days to post on Instagram, while Monday and Thursday are the best days to post. According to research by I CoSchedule, the best time of day to post is between 8:00 AM and 9:00 AM as well as between 2:00 AM. The time between 8:00 and 9:00 in the morning corresponds to the time of day when people are getting ready for work or commuting to their jobs (and checking social media for the day) . And 2:00 AM is the time of day most people are scrolling through Instagram when they should be sleeping, so it makes sense as the second most popular time to post.
10. Make Sure You Track The Right instagram Metric
You can see when your followers are most active in Instagram Insights, so your best days and times to post may vary slightly depending on your specific audience.
I Schedule your posts to go live during these days and times with tools like Hootsuite, CoSchedule, or Sprout Social. Research also shows that you should post one to two times per day, but not more or less. If you’re tempted to post more, use Instagram’s carousel album feature to post multiple pictures or ads in a slideshow format. That way, you won’t dominate your followers’ feeds. After making these changes, track your metrics to keep track of areas where you can improve.
Instagram Marketing Tips FAQ
How do I improve my Instagram marketing?
Make sure you use a business account, know your audience, be sure to fill out your profile completely, and try out features like Instagram Stories that help increase reach.
How do I market my small business on Instagram?
Start by setting up a business profile and filling out your bio. Then set goals—do you want to sell products, increase brand awareness, or something else? Use your goals to guide your Instagram marketing strategy.
How do I increase my Instagram followers?
Aim for quality over quantity. Run contests, use relevant hashtags, create a regular posting schedule and share your Instagram handle on other platforms like email can also help you grow your followers.
How effective is Instagram marketing?
With over a billion monthly active users, Instagram is the ideal platform to reach your audience and grow your business.
Instagram dominates the social media world. It is the well-known location for image sharing with over a billion monthly users.
Billions of likes are given every day, so you need to play your part to increase some of them.
First, switch your profile to an Instagram Business Profile if you haven’t already. It will give you lots of free tools and insights.
Next, start taking advantage of those free tools. See the demographics of your audience, such as their age or top position.
Post product teasers to urge people to buy your products or services without putting too much pressure. They will be more likely to buy if they don’t feel pressured.
Turn your posts into sponsored ads to reach a target audience that might not be following you yet. Maybe a post got them hooked.
Use Instagram Stories to post behind-the-scenes photos or videos. Followers will appreciate Insider posts, which builds your relationship with customers.
Partner with influencers in your industry with a wide reach. His followers trust his recommendations.
Be sure to take advantage of the power of user-generated content by reposting images your customers want to share. You can turn this into a contest with an interactive branded hashtag.
Choose a photo to share every week or month that aligns with your brand’s message.
Post at the right time and avoid overposting. Post one to two times every day and see when your followers are most active. Post a schedule to go live during those days and times.
Lastly, make sure you track the right metrics to see how your Instagram marketing efforts are paying off.
Keep track of follower growth rate, engagement rate and your URL click-through rate